If you have a Shopify shop, you’ve likely wondered this before: “What exactly gets people to click ‘buy’?” That’s where split AB testing tools are a lifesaver. These smart tools enable you to test variations of your site—such as button color, headlines, images, or even whole page designs—and report back to you what wins. It’s like a science experiment, but rather than a lab coat, you’re equipped with Shopify, some caffeine, and the proper A/B testing tool.

At Luscious Leopard, we’re all about helping businesses look good and grow fast. That’s why we’re spilling the beans on the best AB testing tools for Shopify stores that want to get serious about boosting conversions, reducing bounce rates, and making smarter marketing moves.

1. Convert: Reliable, Easy, and Privacy-Friendly

Convert is one of the most trusted AB testing platforms for Shopify and is particularly fantastic for brands concerned with privacy. With capabilities such as split testing, multivariate testing, and audience targeting, it’s ideal for small and mid-sized enterprises. And, best of all, it integrates seamlessly with Shopify—so you won’t have a developer on speed dial.

If you’re after a free AB testing tool, Convert offers a generous trial, making it a fantastic way to dip your toes into website AB testing tools without commitment.

2.Google Optimize (RIP) – Now What?

Google Optimize used to be an AB test tool darling until Google cut it off in 2023. Don’t fret—there are enough AB test tools lined up to replace it. The majority of former Google Optimize enthusiasts are now turning towards tools such as VWO or Convert, and quite frankly, they have more features for serious split testing.

3.VWO: Visual Website Optimizer with Power

VWO is a massive player in the domain of AB testing tools for websites. It provides heatmaps, clickmaps, and session recordings in addition to standard A/B split testing tools. From trying out button text to the whole checkout page, VWO makes it all extremely visual and easy to use.

It’s a great choice if you’re looking for a tool that has both AB load testing tool functionality and robust analytics. The dashboard is easy to navigate, so even non-technical users can begin testing like pros.

4.Optimizely: Best for Enterprise Shopify Stores

Ready to run a high-volume Shopify store and go all-in on experimentation? Optimizely is one of the most effective AB testing tools available—especially for large scale businesses. It comes with AI features, personalization tools, and sophisticated analytics.

Curious how to use AI for AB testing tools? Optimizely is at the forefront, enabling businesses to run automated experiments that respond in real-time to user behavior.

5.Neat AB Testing App: Designed for Shopify Users

If you’re in search of AB testing tools for mobile apps or something Shopify-oriented, try Neat AB Testing. This software was designed specifically for Shopify users, including product page support, pricing tests, and homepage layout tests. It’s useful for marketers who require an easy-to-use AB test tool without the bloat.

It’s seamless integration with Shopify means you can begin testing without having to deal with code—or beg your developer for assistance.

6.Unbounce: Landing Page Testing Made Fun

Need to test landing pages like a pro? Use Unbounce as your AB testing website tools of choice for landing page optimization. It’s perfect for Shopify merchants that have paid ads and need to wring every last bit of ROI out of them.

Unbounce allows you to duplicate a landing page, customize it, and experiment with performance—all via a drag-and-drop editor. It’s quick, enjoyable, and surprisingly capable. 

7.Zoho PageSense: Cheap and Loaded

Tighter budget but still want quality tools for AB testing? Zoho PageSense is inexpensive and loaded with goodies such as heat maps, session recording, and pop-up customization.

It’s also an excellent starting AB split testing tools that won’t frighten your wallet or confuse your brain. And it gets along well with Shopify, too.

Final Thoughts: Select the Correct Tool, Then Test Everything

Ultimately, AB testing is more about doing than it is about the tool. But with the correct AB testing tools comparison, you can discover the ideal fit for your Shopify store—and your financial plan.

Whether you’re a beginner or growing rapidly, selecting one of these A/B testing tools for websites can assist you in making more informed, data-driven decisions. You’ll quit guessing, begin learning, and watch your conversion rates transform from “meh” to magical.

So, if you’re ready to take your Shopify game to the next level and make your marketing plan as fearless and fabulous as Luscious Leopard, get testing today—and let the data be your guide!

Ready to make traffic work?

Take a look at Luscious Leopard—we combine data, design, and digital expertise to make your brand stand out and sell more.