Sure Safe Supplies

1. Technical SEO Maintenance (Monthly)

Goal: Keep the site fast, crawlable, and error free so rankings don’t leak.

• Monthly technical SEO audit
• Core Web Vitals monitoring (LCP, CLS, INP)
• Site speed optimization checks (mobile + desktop)
• Crawl error & indexation monitoring (Search Console)

Fix:

• 404 errors
• Redirect issues
• Broken internal links
• XML sitemap monitoring & updates
• Robots.txt review (if needed)
• HTTPS & security issue checks
• Mobile usability issue fixes
• Structured data / schema health checks

2. On Page SEO Optimization (Ongoing)

Goal: Improve keyword relevance and conversion without redesigning pages.

Optimization of:

• Title tags
• Meta descriptions
• H1 to H3 headings
• Product & category page SEO improvements
• Keyword mapping (primary + secondary keywords per page)

Image optimisation:

• ALT tags
• File naming
• Compression checks
• Internal linking strategy (category → product → blog)
• URL structure optimization (where required)
• Content cannibalization checks

3. Content SEO & Expansion

Goal: Rank for high intent and informational keywords buyers actually search.

• Monthly keyword research & opportunity analysis
• SEO content recommendations for:
• Product categories
• Buying guides
• Safety compliance pages
• Industry use cases
• Blog optimization (old + new):
• Refreshing existing blogs
• Updating outdated content
• Content gap analysis vs competitors
• Featured snippet optimization
• FAQ schema implementation for key pages

4. Product & Category Page SEO

Goal: Drive transactional traffic, not just blogs.

• SEO friendly product descriptions (optimization guidance)
• Category page content optimization
• Filter & pagination SEO handling
• Duplicate content management (common in ecommerce)
• Out of stock product SEO handling strategy
• “Commercial intent” keyword optimization

5. Local & Trust SEO

Goal: Build authority + trust signals.

• Google Business Profile optimization
• NAP consistency checks
• Review schema guidance
• Trust signals optimization:
• Certifications
• Compliance mentions
• Industry standards
• Brand SERP optimization

6. Backlink Monitoring & Authority Growth

Goal: Protect domain authority and grow safely.

• Monthly backlink profile monitoring
• Toxic link identification & disavow guidance
• Competitor backlink analysis
• White hat link building opportunities (industry listings, suppliers, partners)
• Anchor text distribution monitoring
  

7. Conversion Rate Optimization (SEO Aligned CRO)

Goal: Make SEO traffic convert better.

• Landing page behavior analysis
• CTA placement recommendations
• Trust badge & compliance content suggestions
• UX improvements impacting SEO conversions
• Heatmap insights

8. Analytics, Tracking & Reporting

Goal: Show value clearly every month.

• Google Analytics & Search Console monitoring
• Monthly SEO performance report including:
• Keyword ranking movement
• Organic traffic growth
• Top performing pages
• Pages losing rankings
• Conversion insights (if tracking is set)
• Action plan for next month
• Quarterly SEO growth roadmap

9. Ongoing SEO Strategy & Consultation

Goal: Position you as a partner, not a vendor.

• Monthly SEO strategy call
• Priority fixes & recommendations
• Algorithm update monitoring
• Competitor movement tracking
• Seasonal demand keyword planning