WHAT CRO REALLY MEANS (AND WHY IT CHANGES EVERYTHING)
CRO is the process of increasing the percentage of visitors who take action on your site whether that’s a purchase, add to cart, enquiry, or subscription. But true CRO is not about random tweaks. It is about understanding user behaviour, removing friction, building trust, and guiding decisions with precision.
More traffic without CRO increases costs. CRO increases revenue from the traffic you already have.
WHY CRO IS THE STRONGEST PROFIT LEVER IN ECOMMERCE
When CRO improves, every channel becomes more profitable paid ads, SEO, email, and social. You spend the same. You earn more. Your CAC drops. Your ROAS rises. Your margins expand.
That is why high growth brands treat CRO as a core business function, not a one time project.
OUR CRO PHILOSOPHY: BEHAVIOUR BEFORE DESIGN
We do not optimise based on opinions. We optimise based on actual customer behaviour. Every decision we make is backed by:
- Data and user flows
- Heatmaps and scroll behaviour
- Funnel and drop off analysis
- Device and speed performance
- Buyer psychology and trust triggers
Design follows behaviour. Revenue follows design.
WHAT WE OPTIMISE ACROSS YOUR STORE
We optimise the full conversion ecosystem not just a single page. This includes:
Home page decision clarity, collection navigation, product page persuasion, cart and checkout flow, mobile experience, page speed, trust signals, copy structure, media hierarchy, pricing presentation, and post click experience.
Every step either pushes the user forward or creates friction. We remove friction systematically.
CRO FOR SHOPIFY AT SCALE
We specialise in Shopify specific CRO, including theme limitations, custom build behaviour, app conflicts, checkout constraints, and performance tuning.
Our optimisation frameworks are built for:
- High traffic brands
- Performance marketing driven stores
- International and multi currency businesses
- Subscription and repeat purchase models
We optimise for scalability, not just short term lifts.
AI DRIVEN CRO & PREDICTIVE OPTIMISATION
We use AI to identify friction patterns, predict behaviour shifts, model conversion probability, and prioritise test opportunities based on impact potential. This allows us to focus only on changes that will move revenue meaningfully.
AI accelerates insight. Strategy remains human driven.
OUR CRO PROCESS (HOW WE ENGINEER GROWTH)
We follow a structured optimisation system:
- Deep behavioural and funnel diagnosis
- Revenue leakage mapping
- Hypothesis creation and impact scoring
- UX, copy, and flow optimisation
- Testing, validation, and iteration
- Performance tracking and continuous refinement
This is not guesswork. It is a controlled optimisation engine.
WHAT’S INCLUDED IN OUR CRO ENGAGEMENT
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
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We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
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Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
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From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
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We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
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As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
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As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
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For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
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Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
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Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
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Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
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