WHAT MODERN SEARCH OPTIMISATION REALLY MEANS
Search today is no longer limited to keyword rankings. Customers discover brands through Google, AI assistants, marketplaces, maps, voice search, and recommendation engines. Your store must perform across all discovery surfaces to win consistently.
That’s why we optimise for visibility, experience, intent, and AI consumption at the same time.
SEO SEARCH ENGINE OPTIMISATION
We strengthen your organic rankings by building a technically sound, content rich, and authority driven Shopify store. This ensures your products and collections rank when customers actively search for what you sell.
SEO forms the foundation of long term organic growth.
AEO ANSWER ENGINE OPTIMISATION
We optimise your content so it gets picked up by answer based platforms such as Google featured snippets, voice search, and AI assistants. This helps your brand become the direct answer, not just another ranking link.
AEO increases high intent visibility and brand trust.
GEO GENERATIVE ENGINE OPTIMISATION
With the rise of AI powered search engines, we structure your content for generative discovery. This allows AI platforms to quote, reference, and recommend your brand directly inside generated responses.
This future proofs your brand for AI led discovery journeys.
SXO SEARCH EXPERIENCE OPTIMISATION
We combine SEO with conversion focused user experience tuning. This ensures visitors not only land on your site but also stay, engage, and convert.
This includes page speed, mobile usability, navigation flow, trust signals, and behavioural optimisation.
LLMO LARGE LANGUAGE MODEL OPTIMISATION
We structure your site content so large language models like ChatGPT, Gemini, and Copilot can correctly understand, reference, and recommend your brand and products.
LLMO allows your brand to be discoverable inside AI conversations, not just on search result pages.
AI POWERED SEARCH OPTIMISATION
We use AI for large scale keyword modelling, predictive ranking analysis, automated content optimisation, and real time search trend tracking. This allows us to move faster than traditional SEO while staying aligned with evolving algorithms.
Strategy remains human driven. AI enhances execution.
TECHNICAL SEARCH OPTIMISATION FOR SHOPIFY
We optimise crawlability, site speed, mobile performance, structured data, indexing, URL architecture, internal linking, and core web vitals. This ensures your store is easily understood by search engines and AI models.
Strong technical foundations drive all other growth.
CONTENT OPTIMISATION FOR RANKINGS & DISCOVERY
We optimise product pages, collections, category structures, blogs, and brand content based on buyer intent, search demand, and AI consumption patterns. Content is written to rank, convert, and be referenced by AI engines.
AUTHORITY & TRUST BUILDING
We build your brand’s off site trust through ethical authority building strategies, digital signals, and brand mentions that strengthen your ranking and AI credibility.
Trust is the strongest ranking factor across all discovery platforms.
WHAT’S INCLUDED IN OUR SEARCH OPTIMISATION SERVICE
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
230% ↑
32% ↓
26% ↑
We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
210% ↑
34% ↓
22% ↑
Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
180% ↑
28% ↓
35% ↑
From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
200% ↑
30% ↓
27% ↑
We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
220% ↑
31% ↓
40% ↑
As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
150% ↑
25% ↓
36% ↑
As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
205% ↑
29% ↓
32% ↑
For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
175% ↑
35% ↓
28% ↑
Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
190% ↑
32% ↓
33% ↑
Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
260% ↑
22% ↓
30% ↑
Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
230% ↑
27% ↓
38% ↑
