Case study
Lexus
X Ad Video Production
Ad Video Production
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The Brief
Lexus didn’t need another ad. They needed storytelling that matched their sophistication.
The goal was simple: introduce the Lexus Executive Bag to a premium audience, not through loud selling, but through visual storytelling that felt intentional, elevated, and true to their brand essence.
We conceptualized, directed, and executed a digital-first video campaign that captured what Lexus stands for: precision, craftsmanship, and quiet luxury.
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INDUSTRY
Automotive & Lifestyle
PROJECT
Executive Bag Launch Campaign
Tech Stack:
Instagram, Meta Suite, Video Production
Visit:
DESIGNED & BUILT WITH THE POWER OF DIGITAL STORYTELLING
Every frame had to feel like Lexus. Understated. Powerful. Crafted with intent. We produced short form videos tailored for social media, showcasing the Executive Bag as more than a product, as an extension of the Lexus lifestyle.
The visuals leaned on detail and motion: texture, finish, and the kind of refinement you don’t need to explain.
The result? A campaign that didn’t just show a bag, it captured a mindset.
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+178%
Engagement Growth
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+134%
Video Completion Rate
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+92%
Increase in Profile Visits
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+67%
Organic Reach Growth
STRATEGY BEFORE SPEND
Rather than pushing ads, we built anticipation. The campaign strategy focused on organic storytelling before paid distribution, giving the audience time to connect with the product’s design language and intention.
Every caption, cut, and transition served one purpose, to align the Executive Bag with the Lexus experience: intelligent design meets effortless motion. This wasn’t just marketing; it was brand reinforcement in motion.
ALIGNED. INTENTIONAL. UNMISTAKABLY LEXUS
From storyboarding to final edit, everything was guided by precision.
Each shot told a story of craftsmanship; each moment reflected the calm confidence of the Lexus identity.
The campaign didn’t just sell, it inspired. And that’s where luxury truly lives.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
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We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
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Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
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From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
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We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
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As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
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As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
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For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
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Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
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Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
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Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
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