Case study

Citizen
X Shopify Plus

SHOPIFY PLUS CUSTOM THEME DESIGN & BUILD

  • The Brief

    Citizen needed a campaign that didn’t just look premium, it had to perform across markets.

    Their earlier campaigns weren’t driving the impact they expected, especially across Asia-Pacific.

    We were brought in to take charge of the entire production process, from concept and casting to shooting, editing, and delivering a high-performing ad campaign built for regional resonance.

    The goal was clear: create content that feels universal, performs locally, and multiplies results.

  • INDUSTRY

    Watches & Lifestyle

    PROJECT

    Asia-Pacific Ad Campaign + Video Production

    Tech Stack:

    Full-Service Production, Meta Suite, Google Ads

    Region:

    Asia-Pacific

    Visit:

    www.citizenwatch-global.com

CRAFTED FOR GLOBAL IMPACT, ROOTED IN LOCAL INSIGHT

We handled everything end-to-end, concept, scripting, location scouting, model casting, direction, and post-production.

Every frame was planned to reflect Citizen’s precision, elegance, and timeless identity, while still connecting with a culturally diverse audience.

The video was optimized for performance across digital platforms, responsive cuts, localized messaging, and data-backed edit pacing ensured engagement across markets.

What followed was a campaign that didn’t just look stunning, but performed three times better than its predecessor.

  • +3x

    Campaign Performance

  • +142%

    Engagement Lift

  • +91%

    Watch Time Increase

  • +67%

    CTR Growth

STRATEGY BEFORE SHOOT

Before rolling the camera, we built the blueprint, defining the audience, message, and tone for each region.

Instead of making one-size-fits-all content, we created adaptable visuals that could speak to every audience in their own rhythm.

From lighting to language, every decision was data-informed and story-led.

The result? A campaign that blended beauty with logic, performance with personality.

ALIGNED. ELEVATED. RESONATING.

The impact was immediate and lasting.

The new campaign outperformed every past benchmark, higher engagement, longer view durations, and improved recall across all regions.

Citizen didn’t just gain numbers; they gained a deeper connection with their audience, proof that precision in storytelling is as powerful as precision in design.

  • Pabeena

    Shopify Design & Development | SEO | Conversion Rate Optimisation

  • Bacca Bucci

    Shopify Design & Development | Conversion Rate Optimisation

  • Atelier Jiyu

    Shopify Design & Development | SEO | Conversion Rate Optimisation | Performance Marketing

Your Experience Matter to us the most

“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”

Conversion Rate

230% ↑

Bounce Rate

32% ↓

Customer Retention Rate

26% ↑

Kunal Kapoor

CEO - Curated Sourcing

Your Experience Matter to us the most

We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity

Conversion Rate

210% ↑

Bounce Rate

34% ↓

Customer Retention Rate

22% ↑

Sonia Kapoor

Team - Gloat, UK

Your Experience Matter to us the most

Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.

Conversion Rate

180% ↑

Bounce Rate

28% ↓

Customer Retention Rate

35% ↑

Vineeta Singh

CEO - Sugar Cosmetics

Your Experience Matter to us the most

From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.

Conversion Rate

200% ↑

Bounce Rate

30% ↓

Customer Retention Rate

27% ↑

Kunal Kapoor

Founder - Hello Sips

Your Experience Matter to us the most

We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.

Conversion Rate

220% ↑

Bounce Rate

31% ↓

Customer Retention Rate

40% ↑

Rashmi Arun

Founder - Estelar Cosmetics

Your Experience Matter to us the most

As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.

Conversion Rate

150% ↑

Bounce Rate

25% ↓

Customer Retention Rate

36% ↑

Edmund Chan

Director - Sure Safe Supplies

Your Experience Matter to us the most

As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.

Conversion Rate

205% ↑

Bounce Rate

29% ↓

Customer Retention Rate

32% ↑

Mitch Schols

Director - Biodegradable Golf Balls

Your Experience Matter to us the most

For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.

Conversion Rate

175% ↑

Bounce Rate

35% ↓

Customer Retention Rate

28% ↑

Kamran Changizian

Creative Director - Atelier Jiyu

Your Experience Matter to us the most

Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.

Conversion Rate

190% ↑

Bounce Rate

32% ↓

Customer Retention Rate

33% ↑

Kamran Changizian

Founder - Rayy Swiss

Your Experience Matter to us the most

Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.

Conversion Rate

260% ↑

Bounce Rate

22% ↓

Customer Retention Rate

30% ↑

Phani

Founder - Most Underated

Your Experience Matter to us the most

Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.

Conversion Rate

230% ↑

Bounce Rate

27% ↓

Customer Retention Rate

38% ↑

Arfa Ahmed

Team Unbound

Ready to dominate the market?