Case study
Citizen
X Ad Video Production
Ad Video Production
-
The Brief
Citizen needed a campaign that didn’t just look premium, it had to perform across markets.
Their earlier campaigns weren’t driving the impact they expected, especially across Asia-Pacific.
We were brought in to take charge of the entire production process, from concept and casting to shooting, editing, and delivering a high-performing ad campaign built for regional resonance.
The goal was clear: create content that feels universal, performs locally, and multiplies results.
-
INDUSTRY
Watches & Lifestyle
PROJECT
Asia-Pacific Ad Campaign + Video Production
Tech Stack:
Full-Service Production, Meta Suite, Google Ads
Region:
Asia-Pacific
Visit:
CRAFTED FOR GLOBAL IMPACT, ROOTED IN LOCAL INSIGHT
We handled everything end to end, concept, scripting, location scouting, model casting, direction, and post production.
Every frame was planned to reflect Citizen’s precision, elegance, and timeless identity, while still connecting with a culturally diverse audience.
The video was optimized for performance across digital platforms, responsive cuts, localized messaging, and data backed edit pacing ensured engagement across markets.
What followed was a campaign that didn’t just look stunning, but performed three times better than its predecessor.
-
+3x
Campaign Performance
-
+142%
Engagement Lift
-
+91%
Watch Time Increase
-
+67%
CTR Growth
STRATEGY BEFORE SHOOT
Before rolling the camera, we built the blueprint, defining the audience, message, and tone for each region.
Instead of making one size fits all content, we created adaptable visuals that could speak to every audience in their own rhythm.
From lighting to language, every decision was data informed and story led.
The result? A campaign that blended beauty with logic, performance with personality.
ALIGNED. ELEVATED. RESONATING.
The impact was immediate and lasting.
The new campaign outperformed every past benchmark, higher engagement, longer view durations, and improved recall across all regions.
Citizen didn’t just gain numbers; they gained a deeper connection with their audience, proof that precision in storytelling is as powerful as precision in design.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
230% ↑
32% ↓
26% ↑
We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
210% ↑
34% ↓
22% ↑
Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
180% ↑
28% ↓
35% ↑
From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
200% ↑
30% ↓
27% ↑
We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
220% ↑
31% ↓
40% ↑
As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
150% ↑
25% ↓
36% ↑
As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
205% ↑
29% ↓
32% ↑
For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
175% ↑
35% ↓
28% ↑
Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
190% ↑
32% ↓
33% ↑
Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
260% ↑
22% ↓
30% ↑
Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
230% ↑
27% ↓
38% ↑
