Case study
Biodegradable Golf Balls
X Shopify Plus
SHOPIFY PLUS CUSTOM THEME DESIGN & BUILD
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The Brief
Biodegradable Golf Balls came to us with a strong product idea but a website that wasn’t helping it grow. Their old Shopify store struggled with a conversion rate of just 0.5%, great traffic, but poor engagement and little action.
There was no clear structure, alignment issues across pages, and minimal SEO optimization. We stepped in to rebuild the experience from scratch, designing, developing, and optimizing the store to convert as well as it educates.
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INDUSTRY
Sustainable Sports Goods
PROJECT
Shopify Store Design & Development + Conversion & SEO Optimization
Tech Stack:
Shopify, Klaviyo, Google Ads, Meta Suite
Visit:
DESIGNED & BUILT FOR IMPACT
The old website lacked the clarity and direction the brand deserved. While the product was unique, the store design didn’t communicate it, leaving users curious but unconvinced.
We redesigned the Shopify store with better structure, functional alignment, and an elevated visual approach. The goal was simple: highlight innovation without losing the simplicity of the buying journey.
SEO foundations were rebuilt, product pages optimized, and conversion flow restructured to guide users from awareness to checkout seamlessly. The result? A cleaner, faster, and smarter shopping experience that performs.
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+205%
Conversion Rate
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+91%
Average Session Duration
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–29%
Bounce Rate
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+134%
Product Click-Through Rate
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+87%
Add-to-Cart Rate
STRATEGY BEFORE SPEND
Once the website was live, we focused on clarity before campaigns.
We developed a tailored ad strategy centered around the product’s sustainability USP and market education.
Instead of chasing quick clicks, we created awareness driven communication, helping users understand why biodegradable golf balls matter and why they should choose this brand.
Every ad was backed by insight, every landing page by data. The result was a marketing system that converts with intent, not coincidence.
ALIGNED. OPTIMIZED. PERFORMING.
Within weeks, the numbers spoke for themselves. Traffic quality improved, engagement rose, and conversion rates saw consistent growth.
The new Shopify experience feels cohesive, faster, and built to scale. From SEO to CRO, everything now runs in sync, helping the brand do what it does best: make sustainable golf effortless.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
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We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
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Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
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From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
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We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
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As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
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As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
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For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
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Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
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Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
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Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
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