Case study
Sure Safe Supplies
X Shopify Plus
SHOPIFY PLUS CUSTOM THEME DESIGN & BUILD
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The Brief
Sure Safe Supplies didn’t need a new store just to look good, they needed one that could perform. As one of the top global suppliers of masks and gloves during the pandemic, the brand handled millions of orders but lacked proper positioning and digital structure.
Their previous website didn’t reflect their scale. Product listings were incomplete, features were missing, and the overall design didn’t inspire trust or engagement.
We stepped in to design and develop a Shopify store that not only looked current but also functioned seamlessly across every layer of the user journey.
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INDUSTRY
Hospitality & Safety Supplies
PROJECT
Shopify Store Design & Development
Tech Stack:
Shopify, Klaviyo, Meta Suite, Google Analytics
Visit:
DESIGNED & BUILT WITH THE POWER OF SHOPIFY
Sure Safe Supplies had the reputation, but not the representation. Their old website lacked core e commerce features, product categorization was off, and the user experience didn’t match the credibility of the brand.
We redesigned and rebuilt their Shopify store from scratch, creating a modern, functional, and performance ready interface. The new design brought a “cool and confident” aesthetic to a hospitality led brand, balancing utility with emotion.
From navigation to checkout, everything was rebuilt for flow, accuracy, and ease.
What they have now is a store that looks global, performs efficiently, and tells their brand story the right way.
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+204%
Increase in Qualified Leads
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+131%
Growth in Product Inquiries
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–25%
Bounce Rate
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+175%
SEO Visibility
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+88%
Returning Visitors
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+150%
Conversion Rate
STRATEGY BEFORE STYLE
We didn’t start with visuals, we started with structure. Our focus was on solving what wasn’t working: incomplete product mapping, confusing layouts, and low conversion touchpoints.
Once the foundation was right, we layered in modern design elements that reflected warmth, precision, and trust, the very traits that define Sure Safe Supplies as a brand.
By combining form with function, the store now drives both clarity and confidence with every scroll.
ALIGNED. OPTIMIZED. PERFORMING.
The impact was visible soon after launch. The new Shopify setup not only enhanced conversion rates but also improved product visibility and engagement.
Users could now navigate easily, understand offerings better, and make faster purchase decisions.
Sure Safe Supplies’ digital identity finally aligned with their industry leadership, a platform that feels modern, reliable, and built for scale.
As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
150% ↑
25% ↓
36% ↑
As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
205% ↑
29% ↓
32% ↑
Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
190% ↑
32% ↓
33% ↑
Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
230% ↑
27% ↓
38% ↑
Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
180% ↑
28% ↓
35% ↑
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
230% ↑
32% ↓
26% ↑
We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
210% ↑
34% ↓
22% ↑
From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
200% ↑
30% ↓
27% ↑
We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
220% ↑
31% ↓
40% ↑
Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
260% ↑
22% ↓
30% ↑
“Worked with Aditya and his team on our Shopify store design along with brand positioning. They brought much-needed clarity to how the brand shows up online. The website now feels sharper, more structured, and easier for customers to navigate. Everything feels more aligned with our audience. It’s been a great experience working with the team! ”
310% ↑
250% ↑
26% ↑
“Partnered with Aditya and his team for a Shopify Plus store revamp along with performance marketing. They focused on improving the overall structure and how the site works for the customer. The website now feels more refined and easier to navigate. On the marketing side, everything is more aligned and consistent. It’s been a smooth experience working together! ”
226% ↑
78% ↑
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