Case study
Rayy
X Shopify Plus
SHOPIFY PLUS CUSTOM THEME DESIGN & BUILD
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The Brief
Rayy, a sub-brand of Sofa Dreams, a Germany-based furniture label with 15 years of legacy, was ready to expand into new markets.
With India and Switzerland as their next destinations, the goal was clear: build a strong digital foundation that feels premium, performs globally, and speaks the language of design and innovation.
Their old website lacked functionality, variant alignment, and the finesse that matched the brand’s design philosophy.
We built a completely new Shopify experience for both markets, combining modern design, robust functionality, and performance-driven systems to match their international vision.
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INDUSTRY
Furniture & Home Decor
PROJECT
Shopify Store Design & Development + Performance Marketing
Tech Stack:
Shopify, Klaviyo, Google Ads, Meta Suite
Visit:
DESIGNED & BUILT WITH THE POWER OF SHOPIFY
Rayy’s previous website didn’t reflect the precision or aesthetic of a German design brand. The site was visually dated, with poor variant mapping and limited functionality.
We redesigned and developed the entire Shopify setup for both India and Switzerland, structured for speed, scalability, and a seamless buying experience. From advanced product configurations to optimized navigation, every detail was rebuilt to elevate how users interact with the brand.
What emerged was a store that feels sophisticated, performs flawlessly, and reflects Rayy’s premium positioning across markets.
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+168%
Faster Load Speed
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+132%
Product Interaction Rate
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+94%
Improved Variant Functionality
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+120%
Session Duration Increase
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+250%
Traffic Growth
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+70%
Returning Users
STRATEGY BEFORE SPEND
Once the stores were ready, we moved to performance. Rayy’s campaigns had never been structured before, no clear targeting, no segmentation, and no distinct regional messaging.
We introduced strategy where there was none. Each market received a tailored funnel, custom audience profiles, and creative communication that resonated locally while staying true to Rayy’s core identity.
The objective was simple, not to scale ad spend, but to scale efficiency.
ALIGNED. OPTIMIZED. PERFORMING.
Within weeks, Rayy’s new stores began driving meaningful engagement and conversions. The design worked as intended, clean, intuitive, and effective.
Performance campaigns started pulling qualified leads across both markets, and the brand experience finally aligned with the quality of its products.
From functionality to flow, everything now works in harmony, setting Rayy up for long term international growth.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
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We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
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Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
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From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
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We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
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As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
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As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
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For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
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Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
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Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
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Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
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