Case study
Estelar Cosmetics
X Shopify
SHOPIFY CUSTOM THEME DESIGN & BUILD
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The Brief
Estellar Cosmetics wasn’t just looking for a Shopify store, they needed an experience that could convert. Their digital presence had potential, but lacked the systems and structure to turn traffic into sales.
We stepped in to design, develop, and optimize their Shopify store for performance, both visually and functionally. Alongside that, we built a conversion-focused marketing setup to ensure every click worked harder.
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INDUSTRY
Beauty & Skincare
PROJECT
Shopify Store Design & Development + Conversion Optimization + Performance Marketing
Tech Stack:
Shopify, Klaviyo, Meta Suite, Google Ads
Visit:
DESIGNED & BUILT WITH THE POWER OF SHOPIFY
Estellar’s old online store didn’t reflect the quality or confidence of the brand. It lacked flow, clarity, and that spark of delight users expect from a modern beauty label.
We redesigned and developed their Shopify store from scratch, structured for conversions, built for speed, and refined for user experience. Every element, from navigation and visuals to checkout flow, was planned to guide the customer naturally toward purchase.
The new website doesn’t just look good, it performs like it should.
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+193%
Increase in Add-to-Cart Rate
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+256%
Growth in Returning Customers
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–71%
Ad Wastage
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+322%
Leads Generated
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+117%
Average Order Value
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+149%
Engagement Time
STRATEGY BEFORE SPEND
Instead of jumping into ads, we started with a full funnel audit. We identified what was missing: direction, segmentation, and message clarity.
Then, we built data backed performance campaigns that aligned perfectly with Estellar’s target audience and brand tone.
The goal wasn’t to increase spend, but to maximize efficiency, creating campaigns that attract high intent customers and sustain long term growth.
ALIGNED. OPTIMIZED. PERFORMING.
Within weeks, the shift was visible. The store ran smoother, sessions lasted longer, and engagement turned into consistent sales.
Performance marketing began driving qualified leads, while the new design improved trust and retention.
Now, Estellar Cosmetics’ online presence mirrors the same sophistication and confidence that defines their products.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
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We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
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Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
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From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
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We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
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As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
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As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
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For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
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Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
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Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
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Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
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