Case study

Most Underated
X Shopify Plus

SHOPIFY PLUS CUSTOM THEME DESIGN & BUILD

  • The Brief

    Most Underated had already built a solid reputation, just not under its own name. As one of India’s leading skincare manufacturers, they’ve long supplied formulas to some of the biggest beauty brands in the country.

    Now, they wanted to step into the spotlight with a brand of their own. Our goal was to build an independent digital identity that felt credible, premium, and conversion-ready.

    We handled everything from Shopify design and development to SEO and CRO, helping Most Underated move from behind-the-scenes manufacturer to a market-ready skincare brand.

  • INDUSTRY

    Beauty & Skincare

    PROJECT

    Shopify Store Design & Development + SEO + Conversion Optimization

    Tech Stack:

    Shopify, Klaviyo, Meta Suite, Google Search Console

    Visit:

    https://mostunderated.com/

DESIGNED & BUILT WITH THE POWER OF SHOPIFY

Most Underated needed a store that could match its expertise, clean, confident, and scientifically beautiful.We designed and developed a Shopify store that positioned them as a modern, trustworthy skincare brand ready for the public eye. 

Every detail, from visual hierarchy to product storytelling, was crafted to reflect the brand’s credibility and innovation. SEO foundations were built from day one, ensuring visibility from the moment they launched.

The result? A digital storefront that not only looked the part but converted like one.

  • +188%

    Organic Visibility

  • +143%

    Session Duration

  • +121%

    Conversion Growth

  • +67%

    Returning Users

  • –92%

    Technical Errors

STRATEGY BEFORE SPEND

We started by defining what “Most Underated” stood for, not just as a manufacturer, but as a brand with its own voice. The goal was to create awareness without dilution, to build authority through design, and to drive conversions through trust.

Our team refined user journeys, optimized on-page performance, and built keyword structures that aligned with how modern skincare consumers search and shop.

No quick fixes, just a sustainable growth strategy built on authenticity and precision.

ALIGNED. OPTIMIZED. PERFORMING.

Within weeks of launch, Most Underated started seeing traction. Organic visibility improved, user sessions grew longer, and conversions began holding steady.

From backend optimization to front-end experience, everything worked together to create a clean, high-performing system, proof that even the quietest brands can make the loudest impact when the strategy’s right.

  • Sugar Cosmetics

    Shopify Design & Development | Conversion Rate Optimisation

  • Estelar Cosmetics

    Shopify Design & Development | Conversion Rate Optimisation | Performance Marketing

  • Pabeena

    Shopify Design & Development | SEO | Conversion Rate Optimisation

Your Experience Matter to us the most

“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”

Conversion Rate

230% ↑

Bounce Rate

32% ↓

Customer Retention Rate

26% ↑

Kunal Kapoor

CEO - Curated Sourcing

Your Experience Matter to us the most

We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity

Conversion Rate

210% ↑

Bounce Rate

34% ↓

Customer Retention Rate

22% ↑

Sonia Kapoor

Team - Gloat, UK

Your Experience Matter to us the most

Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.

Conversion Rate

180% ↑

Bounce Rate

28% ↓

Customer Retention Rate

35% ↑

Vineeta Singh

CEO - Sugar Cosmetics

Your Experience Matter to us the most

From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.

Conversion Rate

200% ↑

Bounce Rate

30% ↓

Customer Retention Rate

27% ↑

Kunal Kapoor

Founder - Hello Sips

Your Experience Matter to us the most

We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.

Conversion Rate

220% ↑

Bounce Rate

31% ↓

Customer Retention Rate

40% ↑

Rashmi Arun

Founder - Estelar Cosmetics

Your Experience Matter to us the most

As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.

Conversion Rate

150% ↑

Bounce Rate

25% ↓

Customer Retention Rate

36% ↑

Edmund Chan

Director - Sure Safe Supplies

Your Experience Matter to us the most

As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.

Conversion Rate

205% ↑

Bounce Rate

29% ↓

Customer Retention Rate

32% ↑

Mitch Schols

Director - Biodegradable Golf Balls

Your Experience Matter to us the most

For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.

Conversion Rate

175% ↑

Bounce Rate

35% ↓

Customer Retention Rate

28% ↑

Kamran Changizian

Creative Director - Atelier Jiyu

Your Experience Matter to us the most

Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.

Conversion Rate

190% ↑

Bounce Rate

32% ↓

Customer Retention Rate

33% ↑

Kamran Changizian

Founder - Rayy Swiss

Your Experience Matter to us the most

Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.

Conversion Rate

260% ↑

Bounce Rate

22% ↓

Customer Retention Rate

30% ↑

Phani

Founder - Most Underated

Your Experience Matter to us the most

Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.

Conversion Rate

230% ↑

Bounce Rate

27% ↓

Customer Retention Rate

38% ↑

Arfa Ahmed

Team Unbound

Ready to dominate the market?