Case study
Most Underated
X Shopify
SHOPIFY CUSTOM THEME DESIGN & BUILD
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The Brief
Most Underated had already built a solid reputation, just not under its own name. As one of India’s leading skincare manufacturers, they’ve long supplied formulas to some of the biggest beauty brands in the country.
Now, they wanted to step into the spotlight with a brand of their own. Our goal was to build an independent digital identity that felt credible, premium, and conversion-ready.
We handled everything from Shopify design and development to SEO and CRO, helping Most Underated move from behind-the-scenes manufacturer to a market-ready skincare brand.
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INDUSTRY
Beauty & Skincare
PROJECT
Shopify Store Design & Development + SEO + Conversion Optimization
Tech Stack:
Shopify, Klaviyo, Meta Suite, Google Search Console
Visit:
DESIGNED & BUILT WITH THE POWER OF SHOPIFY
Most Underated needed a store that could match its expertise, clean, confident, and scientifically beautiful.We designed and developed a Shopify store that positioned them as a modern, trustworthy skincare brand ready for the public eye.
Every detail, from visual hierarchy to product storytelling, was crafted to reflect the brand’s credibility and innovation. SEO foundations were built from day one, ensuring visibility from the moment they launched.
The result? A digital storefront that not only looked the part but converted like one.
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+188%
Organic Visibility
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+143%
Session Duration
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+260%
Conversion Rate
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+30%
Customer Retention Rate
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–92%
Technical Errors
STRATEGY BEFORE SPEND
We started by defining what “Most Underated” stood for, not just as a manufacturer, but as a brand with its own voice. The goal was to create awareness without dilution, to build authority through design, and to drive conversions through trust.
Our team refined user journeys, optimized on page performance, and built keyword structures that aligned with how modern skincare consumers search and shop.
No quick fixes, just a sustainable growth strategy built on authenticity and precision.
ALIGNED. OPTIMIZED. PERFORMING.
Within weeks of launch, Most Underated started seeing traction. Organic visibility improved, user sessions grew longer, and conversions began holding steady.
From backend optimization to front end experience, everything worked together to create a clean, high performing system, proof that even the quietest brands can make the loudest impact when the strategy’s right.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
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We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
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Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
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From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
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We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
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As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
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As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
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For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
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Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
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Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
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Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
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