Case study
Pabeena
X Shopify
SHOPIFY CUSTOM THEME DESIGN & BUILD
-
The Brief
Pabeena was a new jewellery brand entering a competitive market. Their biggest challenge? Showcasing affordable jewellery with the aura of high-end luxury.
They needed a digital identity that felt premium without overpromising, one that could balance accessibility with aspiration. We helped them achieve exactly that through refined design, elevated storytelling, and smart on-page optimization.
From website architecture to conversion-focused UI, every element was built to reflect value, trust, and timeless elegance.
-
INDUSTRY
Jewellery & Accessories
PROJECT
Shopify Store Design & Development + On-Page SEO + Conversion Rate Optimization
Tech Stack:
Shopify, Klaviyo, Meta Suite, Google Analytics
Visit:
DESIGNED & BUILT TO BALANCE LUXURY & ACCESSIBILITY
When Pabeena came to us, they didn’t just need a store, they needed positioning. Their product range was thoughtfully designed yet priced affordably, but the website didn’t communicate that balance.
We redesigned the entire Shopify store to look sophisticated, minimal, and aspirational, without alienating the everyday buyer. Typography, palette, imagery, and layout were chosen to evoke quiet luxury. Meanwhile, we applied on page SEO and CRO best practices to make sure the site didn’t just look elegant, it performed.
The result? A digital presence that feels premium, authentic, and conversion driven from the first click.
-
+182%
Conversion Growth
-
+124%
Engagement Time
-
–73%
Bounce Rate
-
+95%
Returning Visitors
-
+140%
Add-to-Cart Actions
STRATEGY BEFORE SPEND
Before focusing on marketing, we focused on meaning. Every visual and word was crafted to answer one key question: “How do we make affordability feel like luxury?”
We refined the narrative, restructured product presentation, and simplified navigation to make the experience seamless.
By aligning tone, imagery, and flow, we built a foundation where conversion was a byproduct of clarity and confidence, not pushy sales tactics.
ALIGNED. OPTIMIZED. PERFORMING.
The impact was immediate. Visitors stayed longer, engagement rose, and product discovery became intuitive.
The brand’s perception shifted, it no longer looked “affordable jewellery,” it looked desirable jewellery that’s within reach.
Pabeena now stands as proof that good design and strategy can elevate positioning without changing the price tag.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
230% ↑
32% ↓
26% ↑
We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
210% ↑
34% ↓
22% ↑
Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
180% ↑
28% ↓
35% ↑
From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
200% ↑
30% ↓
27% ↑
We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
220% ↑
31% ↓
40% ↑
As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
150% ↑
25% ↓
36% ↑
As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
205% ↑
29% ↓
32% ↑
For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
175% ↑
35% ↓
28% ↑
Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
190% ↑
32% ↓
33% ↑
Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
260% ↑
22% ↓
30% ↑
Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
230% ↑
27% ↓
38% ↑