Case study
Atelier Jiyu
X Shopify
SHOPIFY CUSTOM THEME DESIGN & BUILD
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The Brief
Atelier Jiyu wasn’t looking for a design overhaul they needed flow. Their old website didn’t guide clients; no clarity, no story, no structure.
For a tattoo studio built on precision and art, the digital experience felt disconnected. We stepped in to fix that.
From narrative to navigation, we aligned every element to how the brand feels in person calm, detailed, and intentional.
And we paired that with a performance strategy that actually converts interest into booked sessions.
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INDUSTRY
Tattoo & Body Art
PROJECT
Website Realignment + Performance Marketing
Tech Stack:
Shopify, Meta Suite, Google Ads
Visit:
DESIGNED & BUILT WITH PURPOSE
Atelier Jiyu’s original site looked artistic but didn’t move people to book. The structure was scattered; the story, incomplete.
We redefined their digital narrative built smoother flows, intuitive layouts, and visuals that translate their studio’s calm, minimal aesthetic into the online space.
The new design guides visitors with intent, from inspiration to inquiry, without friction. Every section now feels balanced visually and strategically.
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+184%
Website Engagement
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+137%
Lead Form Submissions
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–35%
Bounce Rate
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+96%
Returning Visitors
STRATEGY BEFORE SPEND
We didn’t just launch ads; we built a system. Our goal was to attract the right audience people who appreciate craft, not cheap ink.
By rebuilding their marketing funnel, aligning creatives with Jiyu’s philosophy, and refining targeting, we cut ad waste and increased quality bookings.
The spend didn’t just perform better it started learning, adapting, and compounding results every week.
BALANCED. INTENTIONAL. ALIGNED.
Now, Atelier Jiyu’s online experience matches their studio energy minimal, confident, and thoughtfully detailed. From a scattered digital presence to a clear, conversion focused brand story, every part now flows.
Their growth isn’t accidental anymore; it’s designed.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
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We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
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Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
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From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
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We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
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As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
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As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
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For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
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Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
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Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
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Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
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