Case study
Burger Bae
X Shopify Plus
SHOPIFY PLUS CUSTOM THEME DESIGN & BUILD
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The Brief
Burger Bae wasn’t just another Shopify project. It was about bringing clarity to chaos without losing the Gen Z edge that makes the brand stand out.
Their old website had the right vibe but lacked direction. The tone was playful, yet the experience wasn’t connecting with their audience. Product pages were cluttered, navigation was confusing, and nothing tied back to the brand’s actual vision.
We stepped in to fix the gaps, keeping their personality intact while creating a store that feels intentional, fun, and functional.
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INDUSTRY
Fashion & Apparel
PROJECT
Shopify Store Design & Development + Conversion Optimization
Tech Stack:
Shopify, Klaviyo, Meta Suite
Visit:
DESIGNED & BUILT WITH THE POWER OF SHOPIFY
For Burger Bae, aesthetics weren’t the issue, alignment was. Their content spoke Gen Z fluently, but the website structure didn’t keep up.
We redesigned their Shopify store from scratch: streamlined the navigation, improved the product hierarchy, and optimized each page for conversions.
The new setup mirrors their brand, bold visuals, clean flow, and faster performance. Everything now feels like one conversation, from homepage to checkout.
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+147%
Conversion Growth
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+83%
Faster Checkout Completion
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+64%
Product Page Engagement
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–42%
Drop in Bounce Rate
STRUCTURE THAT SELLS
We focused on balance, keeping the fun, cutting the friction. Each section was rebuilt to tell the Burger Bae story with intention.
Every CTA, banner, and product grid now leads somewhere meaningful. Instead of shouting Gen Z phrases, the site now speaks their language while guiding them to buy.
Aligned. Fast. On brand. That’s the difference a clear digital foundation makes.
ALIGNED. OPTIMIZED. PERFORMING
Within weeks, the difference was clear. The store looked sharper, loaded faster, and performed better, both for users and conversions.
From scattered messaging to intentional storytelling, every touchpoint now works together. Burger Bae’s online experience finally matches the same bold personality their brand brings to the streets.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
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We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
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Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
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From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
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We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
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As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
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As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
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For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
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Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
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Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
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Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
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