Case study
Aviator Nation
X Shopify Plus
SHOPIFY PLUS CUSTOM THEME DESIGN & BUILD
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The Brief
Aviator Nation didn’t need help with their product, they already had that part perfected. The challenge was clarity: how should their brand feel, look, and speak in the digital space?
They needed alignment, a brand story that matched their product quality and a design system that expressed their energy authentically.
From storytelling to showcasing, everything needed direction.
We helped them redefine their digital identity, streamline presentation, and build a foundation that turned a great brand into a memorable one.
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INDUSTRY
Apparel & Lifestyle
PROJECT
Brand Identity + Shopify Design & Development
Tech Stack:
Shopify, Klaviyo, Meta Suite, Google Analytics
Visit:
DESIGNED & BUILT WITH THE POWER OF SHOPIFY
Aviator Nation had strong products and a passionate audience, but their website didn’t reflect it. The user flow was unclear, product displays lacked storytelling, and the brand’s essence got lost between pages.
We stepped in to design and develop a Shopify store that mirrors their personality, bold, free spirited, and effortless. Every element, from layout and imagery to interaction design, was built for both aesthetics and performance.
The result: a high functioning storefront with advanced features, refined user flow, and the visual energy of a premium lifestyle brand.
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+410%
Conversion Rate Increase
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+250%
Session Duration Growth
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–70%
Drop in Bounce Rate
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+4–5x
Boost in CRO Efficiency
STRATEGY BEFORE SPEND
Before thinking about ads or campaigns, we focused on structure, ensuring every piece of communication aligned with Aviator Nation’s story. We mapped the customer journey, refined the narrative, and built a content framework that connects emotion with experience.
Our approach balanced creativity with conversion logic.
From strategic product showcasing to seamless navigation, everything was designed to lead the customer deeper into the brand story, not just the catalog.
ALIGNED. OPTIMIZED. PERFORMING.
The difference was instant. With a refreshed identity and user first design, Aviator Nation’s Shopify store began performing like the brand itself, confident, clear, and full of life.
Conversions multiplied, engagement deepened, and every touchpoint now reinforces the same thing: a premium brand built on experience, not noise.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
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We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
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Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
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From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
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We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
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As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
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As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
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For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
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Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
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Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
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Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
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