Case study

Unbound
X Shopify Plus

SHOPIFY PLUS CUSTOM THEME DESIGN & BUILD

  • The Brief

    Unbound had a website, but not a brand experience. Their earlier setup was basic, minimal functionality, no structure, and zero alignment with their audience. 

    The design didn’t communicate who they were or what they stood for, and the customer journey ended before it even began.

    We stepped in to give Unbound a complete digital reset. 

    From strategy to structure, we rebuilt the website to communicate clearly, perform better, and convert faster, all while staying true to the brand’s identity.

  • INDUSTRY

    Fashion & Lifestyle

    PROJECT

    Website Design & Development + SEO Optimization + CRO

    Tech Stack:

    Shopify, Klaviyo, Meta Suite, Google Analytics

    Visit:

    https://unbound.ae/

DESIGNED & BUILT FOR CONNECTION THAT CONVERTS

Unbound’s earlier website wasn’t aligned with its customer base. The experience felt disconnected, poor navigation, no visual consistency, and no system guiding visitors toward purchase.

We restructured everything from the ground up:

  • Designed a clean, modern interface focused on clarity and flow
  • Optimized on-site SEO for visibility and search health
  • Applied CRO principles to turn passive browsers into active buyers

The result? A site that finally feels like Unbound, refined, relatable, and built for growth.

  • +241%

    Increase in Conversion Rate

  • +176%

    Organic Traffic Growth

  • –84%

    Checkout Drop-offs

  • +92%

    Returning Users

  • +312%

    Sales in 60 Days

  • +138%

    Average Session Time

STRATEGY BEFORE SPEND

Before touching any marketing channel, we focused on what mattered, creating a site worth driving traffic to.

By aligning the website with Unbound’s audience and values, we built the foundation for communication that actually resonates.

Every design decision was made with purpose: better navigation, faster load times, and content that feels human.

The goal wasn’t just to make it look better, it was to make it work better.

ALIGNED. OPTIMIZED. PERFORMING.

Once the new site went live, the change was instant. Users started engaging longer, navigating smoother, and converting faster.

The brand now speaks clearly to its audience, visually and verbally. 

With improved SEO health and CRO-backed design, Unbound’s website doesn’t just attract visitors; it turns them into loyal customers.

  • Aviator Nation

    Shopify Design & Development | SEO | Conversion Rate Optimisation

  • Erotissch

    Shopify Design & Development | SEO | Conversion Rate Optimisation

  • Burger Bae

    Shopify Design & Development | SEO | Conversion Rate Optimisation

Your Experience Matter to us the most

“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”

Conversion Rate

230% ↑

Bounce Rate

32% ↓

Customer Retention Rate

26% ↑

Kunal Kapoor

CEO - Curated Sourcing

Your Experience Matter to us the most

We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity

Conversion Rate

210% ↑

Bounce Rate

34% ↓

Customer Retention Rate

22% ↑

Sonia Kapoor

Team - Gloat, UK

Your Experience Matter to us the most

Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.

Conversion Rate

180% ↑

Bounce Rate

28% ↓

Customer Retention Rate

35% ↑

Vineeta Singh

CEO - Sugar Cosmetics

Your Experience Matter to us the most

From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.

Conversion Rate

200% ↑

Bounce Rate

30% ↓

Customer Retention Rate

27% ↑

Kunal Kapoor

Founder - Hello Sips

Your Experience Matter to us the most

We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.

Conversion Rate

220% ↑

Bounce Rate

31% ↓

Customer Retention Rate

40% ↑

Rashmi Arun

Founder - Estelar Cosmetics

Your Experience Matter to us the most

As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.

Conversion Rate

150% ↑

Bounce Rate

25% ↓

Customer Retention Rate

36% ↑

Edmund Chan

Director - Sure Safe Supplies

Your Experience Matter to us the most

As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.

Conversion Rate

205% ↑

Bounce Rate

29% ↓

Customer Retention Rate

32% ↑

Mitch Schols

Director - Biodegradable Golf Balls

Your Experience Matter to us the most

For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.

Conversion Rate

175% ↑

Bounce Rate

35% ↓

Customer Retention Rate

28% ↑

Kamran Changizian

Creative Director - Atelier Jiyu

Your Experience Matter to us the most

Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.

Conversion Rate

190% ↑

Bounce Rate

32% ↓

Customer Retention Rate

33% ↑

Kamran Changizian

Founder - Rayy Swiss

Your Experience Matter to us the most

Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.

Conversion Rate

260% ↑

Bounce Rate

22% ↓

Customer Retention Rate

30% ↑

Phani

Founder - Most Underated

Your Experience Matter to us the most

Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.

Conversion Rate

230% ↑

Bounce Rate

27% ↓

Customer Retention Rate

38% ↑

Arfa Ahmed

Team Unbound

Ready to dominate the market?