Case study
Unbound
X Shopify
SHOPIFY CUSTOM THEME DESIGN & BUILD
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The Brief
Unbound had a website, but not a brand experience. Their earlier setup was basic, minimal functionality, no structure, and zero alignment with their audience.
The design didn’t communicate who they were or what they stood for, and the customer journey ended before it even began.
We stepped in to give Unbound a complete digital reset.
From strategy to structure, we rebuilt the website to communicate clearly, perform better, and convert faster, all while staying true to the brand’s identity.
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INDUSTRY
Fashion & Lifestyle
PROJECT
Website Design & Development + SEO Optimization + CRO
Tech Stack:
Shopify, Klaviyo, Meta Suite, Google Analytics
Visit:
DESIGNED & BUILT FOR CONNECTION THAT CONVERTS
Unbound’s earlier website wasn’t aligned with its customer base. The experience felt disconnected, poor navigation, no visual consistency, and no system guiding visitors toward purchase.
We restructured everything from the ground up:
- Designed a clean, modern interface focused on clarity and flow
- Optimized on site SEO for visibility and search health
- Applied CRO principles to turn passive browsers into active buyers
The result? A site that finally feels like Unbound, refined, relatable, and built for growth.
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+230%
Conversion Rate
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+176%
Organic Traffic Growth
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–84%
Checkout Drop-offs
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+38%
Customer Retention Rate
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+312%
Sales in 60 Days
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+138%
Average Session Time
STRATEGY BEFORE SPEND
Before touching any marketing channel, we focused on what mattered, creating a site worth driving traffic to.
By aligning the website with Unbound’s audience and values, we built the foundation for communication that actually resonates.
Every design decision was made with purpose: better navigation, faster load times, and content that feels human.
The goal wasn’t just to make it look better, it was to make it work better.
ALIGNED. OPTIMIZED. PERFORMING.
Once the new site went live, the change was instant. Users started engaging longer, navigating smoother, and converting faster.
The brand now speaks clearly to its audience, visually and verbally.
With improved SEO health and CRO backed design, Unbound’s website doesn’t just attract visitors; it turns them into loyal customers.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
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We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
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Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
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From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
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We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
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As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
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As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
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For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
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Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
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Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
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Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
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