Case study
Erotissch
X Shopify Plus
SHOPIFY PLUS CUSTOM THEME DESIGN & BUILD
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The Brief
Erotissch had already built buzz, even landing a Shark Tank feature, but the brand foundation wasn’t built to scale.
Their Shopify store looked basic, with limited structure and almost no optimization. SEO was underdeveloped, conversion rate optimization was missing, and the brand lacked a digital presence that matched its potential.
We realigned their positioning, redesigned their Shopify experience, and built a framework that could support both discovery and long-term growth.
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INDUSTRY
Fashion & Intimate Apparel
PROJECT
Shopify Store Design + SEO + CRO Optimization
Tech Stack:
Shopify, Klaviyo, Google Analytics, Meta Suite
Visit:
DESIGNED & BUILT WITH THE POWER OF SHOPIFY
Erotissch had the vision and the story, they just needed a digital platform that could express it.
We rebuilt their Shopify store from the ground up with a clear focus on visual identity, intuitive design, and conversion first functionality. From structure to storytelling, every element was rethought to elevate user experience and brand perception.
The result: a website that not only looked confident but also performed with purpose.
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+182%
Conversion Growth
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+124%
Engagement Time
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–73%
Bounce Rate
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+95%
Returning Visitors
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+140%
Add-to-Cart Actions
STRATEGY BEFORE SCALING
Before pouring money into marketing, we fixed the fundamentals. We started with brand clarity, aligning the voice and visuals to speak to the right audience.
Then came performance, SEO, technical structure, and CRO systems that made discovery and conversion effortless.
Now, every click moves with intent, every visit has value, and every campaign builds on a stronger foundation.
ALIGNED. OPTIMIZED. GROWING.
The new Erotissch isn’t just a brand that made it to Shark Tank, it’s a digital business built to thrive beyond it.
Their store is now a direct reflection of their confidence and craft.
With strategy and performance in sync, the results speak for themselves: higher visibility, improved engagement, and conversions that keep compounding.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
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We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
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Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
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From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
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We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
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As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
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As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
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For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
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Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
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Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
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Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
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