Case study
Bacca Bucci
X Shopify Plus
SHOPIFY PLUS CUSTOM THEME DESIGN & BUILD
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The Brief
Bacca Bucci didn’t just need a new website, they needed a brand experience that matched their ambition.
Their store had a conversion rate below 1%, their product branding wasn’t doing justice to their quality, and their digital presence lacked clarity.
Even on Shark Tank, feedback pointed toward weak branding and inconsistent communication.
We stepped in to fix what wasn’t working, rebuilding their website, reshaping their product presentation, and creating a stronger digital identity that converts curiosity into customers.
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INDUSTRY
Footwear & Fashion
PROJECT
Shopify Store Design + Brand Positioning
Tech Stack:
Shopify, Klaviyo, Meta Suite, Google Ads
Visit:
DESIGNED & BUILT FOR PERFORMANCE
Bacca Bucci’s old website looked functional, but it lacked direction.
The user experience was cluttered, navigation confusing, and the brand identity felt disconnected from its products.
We redesigned the store from the ground up, improving flow, hierarchy, and overall structure.
The new design wasn’t about adding more elements; it was about removing friction. Every section was built to guide the visitor toward purchase, building trust with every scroll.
The result was a smoother, faster, and more confident brand presence that feels bold and built to perform.
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+310%
Conversion Growth
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+164%
Session Duration
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–72%
Drop-off Rate
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+250%
Brand Recall (Measured via Social Engagement)
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4x
Conversion Rate Improvement
STRATEGY BEFORE SPEND
Before thinking about ads, we focused on perception.
Bacca Bucci had a strong product but a weak story, and people don’t buy what they don’t connect with.
We realigned their brand communication to highlight quality, functionality, and style.
Then we built a user journey that did the selling without shouting, intuitive flow, consistent voice, and confidence at every click.
The result? A brand that doesn’t just sell shoes but sells what they stand for.
ALIGNED. OPTIMIZED. PERFORMING
Within weeks of relaunch, Bacca Bucci saw the numbers shift.
Conversion rates climbed from below 1% to 4%, bounce rates dropped, and user engagement improved across channels.
The site now feels cohesive, the storytelling resonates, and the brand finally looks as strong as the product it sells.
Bacca Bucci’s transformation is proof that when branding and functionality align, performance follows naturally.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
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We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
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Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
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From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
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We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
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As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
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As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
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For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
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Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
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Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
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Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
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