Case study
EYE BUY DIRECT
X Shopify Plus
META & GOOGLE ADS GROWTH
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The Brief
EyeBuyDirect didn’t need ads for the sake of visibility. They needed structure that could scale. Their Meta and Google campaigns were running without direction no clear funnel, inconsistent audience targeting, and messaging that didn’t convert intent into action. Despite having a strong product line and massive online traffic, the performance wasn’t matching the brand’s true potential. We fixed what wasn’t working, rebuilt the funnel, and created a performance system designed for long-term, compounding growth.
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INDUSTRY
Eyewear & DTC Retail
PROJECT
Meta & Google Ads Strategy + Performance Marketing
Technology
Meta Ads
Google Ads
Advanced Audience Architecture
Ad Creative Strategy
Full-Funnel Optimization
Performance Scaling
ROAS Growth ManagementVisit:
BUILT WITH STRATEGY, POWERED BY PERFORMANCE
EyeBuyDirect’s brand was strong, but their marketing engine wasn’t telling the story with clarity. Campaigns were scattered, audiences weren’t aligned to purchase intent, and the funnel lacked the structure required for predictable conversions.
We rebuilt the entire performance ecosystem cleaner segmentation, refined creative direction, and a funnel engineered for consistency.
The new setup wasn’t just better it was smarter. With stronger intent capture, improved retargeting, and messaging tailored to buyer psychology, the account began performing with the precision the brand deserved. What followed was measurable growth across every meaningful metric.
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+149%
Increase in ROAS
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+393%
Increase In Conversion Rate
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–42%
Drop in Cost-Per-Acquisition
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+188%
Lift in High-Intent Traffic
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+124%
Increase in Add-to-Cart Actions
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+96%
Boost in Checkout Completion Rate
STRATEGY BEFORE SPEND
We started by breaking down everything that wasn’t working. The campaigns lacked structure, the messaging wasn’t aligned across the funnel, and the data wasn’t being used to guide decisions. So we re engineered the entire performance strategy.
We built a funnel that made sense upper funnel for discovery, mid funnel for education, and lower funnel for action. The goal was simple: spend less, convert more, and build a system that learns continuously.
By aligning content, creative, and conversion intent across all touchpoints, we transformed the account from inconsistent to intelligently optimized.
ALIGNED. OPTIMIZED. PERFORMING.
Within weeks, the impact was undeniable. Traffic quality improved, conversions surged, and ROAS became stable enough to scale responsibly. Instead of wasted spend and unpredictable results, EyeBuyDirect now had a performance engine that worked with intention.
From low conversion rates and scattered campaigns to clear funnels and high quality conversions everything shifted toward growth. With structure, strategy, and smarter execution working together, EyeBuyDirect’s digital performance now reflects the same clarity and accessibility that define their eyewear.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
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We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
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Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
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From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
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We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
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As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
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As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
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For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
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Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
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Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
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Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
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