Case study
Kaytran
X Shopify Plus
META & GOOGLE ADS GROWTH
-
The Brief
KayTran Eyewear noticed a gap in the market: most eyewear brands fail to fit narrow or low nose bridges. While the brand had a clear USP and growing awareness, conversions, engagement, and repeat purchases didn’t reflect the full potential.
We stepped in to scale the brand through Meta and Google Ads, creating a performance-focused campaign that reached the right audiences, emphasized the product’s unique fit, and turned awareness into action. -
INDUSTRY
Eyewear
PROJECT
Meta & Google Ads Strategy + Performance Marketing
Technology
Meta Ads
Google Ads
Advanced Audience Architecture
Ad Creative Strategy
Full-Funnel Optimization
Performance Scaling
ROAS Growth ManagementVisit:
STRATEGY BUILT FOR GROWTH, NOT GUESSES
Kaytran had the brand, the product, and the audience but the performance ecosystem wasn’t supporting their goals. Their campaigns weren’t structured around buying intent, and the messaging didn’t move customers toward repeat purchase behavior.
We re engineered the entire funnel for clarity and purpose.
Smarter segmentation, cleaner creative logic, and a retargeting loop built to maximize lifetime value became the core of the strategy. Once aligned, every step of the customer journey began to strengthen first time buyers became repeat buyers, and revenue per customer increased significantly.
-
+337%
Increase in ROAS
-
+563%
Increase In Conversion Rate
-
–48%
Drop in Cost-Per-Acquisition
-
+176%
Surge in High-Intent Visitors
-
+142%
Increase in Add-to-Cart Actions
-
+109%
Boost in Checkout Completion Rate
PERFORMANCE IN EVERY TOUCHPOINT
By focusing on the customer journey, we optimized campaigns from awareness to retention. Ads were carefully sequenced to nurture high intent prospects, while retargeting flows reminded visitors of KayTran’s unique product benefits.
Every click and impression now carries purpose whether it’s educating audiences about the brand’s fit innovation, or prompting them to take action.
PRECISION IN EXECUTION. CONSISTENCY IN RESULTS.
Within weeks, performance transformed from inconsistent to intentionally scalable. Engagement improved, repeat purchases increased, and customer value took off.
Instead of chasing short term returns, Kaytran now operates with a performance engine that delivers predictable growth. Every campaign, every update, every optimization works togetherdriving both immediate conversions and long term customer value.
With structure and strategy guiding each decision, Kaytran’s digital performance now reflects the premium identity the brand is built on.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
230% ↑
32% ↓
26% ↑
We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
210% ↑
34% ↓
22% ↑
Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
180% ↑
28% ↓
35% ↑
From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
200% ↑
30% ↓
27% ↑
We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
220% ↑
31% ↓
40% ↑
As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
150% ↑
25% ↓
36% ↑
As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
205% ↑
29% ↓
32% ↑
For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
175% ↑
35% ↓
28% ↑
Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
190% ↑
32% ↓
33% ↑
Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
260% ↑
22% ↓
30% ↑
Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
230% ↑
27% ↓
38% ↑
