Case study
PSYFYI
X Shopify
SHOPIFY CUSTOM THEME DESIGN & BUILD
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The Brief
PSYFYI is built for those who connect with culture, creativity, and visuals that lean a little offbeat in the best way. But their online presence didn’t reflect that vision.
Their Shopify store had the look, but lacked the alignment: navigation felt messy, content and layout didn’t match their brand identity, and user experience didn’t convert vibe into action.We stepped in to build a store that truly speaks PSYFYI; aligned with their aesthetic, optimized for conversions, and ready for customers to feel what the brand believes in.
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INDUSTRY
Apparel & Lifestyle / Streetwear & Youth Fashion
PROJECT
Shopify Store Design & Development
Technology:
Shopify
Responsive Web Design
UX/UI Optimization
Conversion Rate Optimization
Shopify Apps as neededVisit:
DESIGNED & BUILT WITH THE POWER OF SHOPIFY
PSYFYI’s world is about expression; music culture, art, psychedelic fashion, underground energy. We built a Shopify store that brought that world online without compromising usability. From homepage to product pages to checkout, design, layout, and flow were reworked for clarity; while preserving the brand’s bold, rebellious vibe. Colors, typography, and imagery now reflect the underground meets street aesthetic; navigation is clean; product presentation is immersive. The site is responsive, fast, and designed to turn curiosity into purchase.
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+132%
Longer User Session
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175%
Increase In Conversion Rate
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–68%
Drop in Bounce Rate
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+141%
More Add-to-Cart Actions
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+95%
Checkout Completion Lift
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+89%
Returning Visitor Spike
DESIGN THAT SPEAKS CULTURE & CONVERTS.
We didn’t just build a store; we translated a subculture into clickable, sale ready pages. PSYFYI’s messaging, visuals, and flow now speak directly to their target audience, while removing the friction that previously held back conversions. Each product, collection, and CTA aligns with the brand’s feel. Browsing feels like exploring a movement, not a store. Checkout feels like committing to identity, not just buying clothes.
Looking for a Shopify developer? Get in touch today.
IN MOTION & UNDERGROUND; NOW ONLINE.
PSYFYI’s new storefront isn’t just a website; it’s a portal into their world. Bold visuals, smooth navigation, and strong technical foundations make every click intentional.What was once inconsistent is now aligned. What felt chaotic is now curated. The brand’s voice, vibe, and culture; underground, expressive, rebellious; now have a digital home that performs as well as it feels.
Looking for a Shopify developer? Get in touch today.
“Aditya and his team have worked on beautiful shopify roll outs previously in the fashion and lifestyle space. They were able to provide a fast POC using an existing app and with just the right amount of customisation to do exactly what I needed. Very pleased with the time and cost savings here. Its been tremendous experience working with Aditya. Highly recommend getting in touch! ”
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We wanted a digital presence that replicated our UK aesthetic minimal, premium, and effortless. The team nailed every detail and delivered a site that feels sophisticated yet high-converting. Incredible understanding of brand identity
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Aditya and his team completely reengineered our Shopify setup for speed and scale. From seamless checkout flows to pixel perfect design consistency, everything was handled with precision. The conversion improvements were visible within weeks, truly a team that understands brand experience and performance equally well.
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From the very first consultation to the site launch, the team brought clarity, design finesse and conversion focus. Our sleek bottle brand now has an online experience that’s both expressive and high performing.
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We wanted our ‘Be You’ mantra to shine through every pixel the site delivered just that, with strong performance gains and beautiful usability.
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As a B2B safety gear brand, we needed serious functionality, bulk order logic, and absolute clarity in product hierarchy. The team built a storefront that’s robust, intuitive, and optimized for procurement driven users. We now process large orders with ease and the overall buying journey feels frictionless.
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As an eco conscious brand, storytelling and education were key. The new site balances sustainability with performance, clear product messaging, impactful visuals, and a smooth buying flow. We’ve seen a measurable uplift in both new visitors and returning customers.
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For a design driven brand like ours, we wanted the digital store to feel like an art exhibition, slow, intentional, and beautiful. The team’s precision with spacing, motion, and typography brought our vision to life while maintaining conversion efficiency.
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Our experience working with Aditya’s team was incredibly smooth. The Shopify Plus migration was handled flawlessly, improving both UX and site speed. Customers noticed and stayed.
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Our audience loves culture and authenticity, we need a platform that amplifies both. The new Shopify build not only looks premium but converts hard. Our drops sell out faster, our returning visitor ratio is up, and our analytics have never looked better.
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Unbound stands for freedom and effortless movement and now, our online presence shows exactly that. From seamless mobile UX to fast checkout and optimized global shipping logic, every element was built with intent. It’s helped us scale our customer base significantly.
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